The Cruise Line - Newspaper Adverts

When luxury cruise specialist, The Cruise Line, needed their all-important press advertising to have maximum customer appeal, they turned to Indigo to get the design just right. Achieving a good balance between a persuasive sales message and imparting strong brand values is always a challenge. With 25x4s and 10x4s to work with, we think we achieved a compelling result. The target audience responded to the treatments that were carefully designed to hold plenty of information and yet instil an air of luxury. Off the page sales are well ahead of target.

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