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Mark Warner was keen to target and recruit new, upmarket customers to the brand for their summer holidays.

Indigo devised an integrated campaign demonstrating the added value a Mark Warner holiday offers and to supporting its premium pricing. Getting under the skin of the brand we were able to dramatise the reputation of the kids clubs, underline the quality of the activities on offer and re-enforce the long list of what’s included in the price.

The late spring campaign contributed to a 21% increase in passengers and by the end of June sale were up 25% year on year. Needless to say, Mark Warner enjoyed their best summer season in years.

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