Mark Warner - iPad advertising Mark Warner - e-shot Mark Warner - Guardian Travel Takeover Mark Warner - Sunday Times advertising Mark Warner - DM mailer

Short sharp Sale events need strong graphics and arresting colours for instant attention. Too much red and yellow might say inexpensive and budget brand but the right combination of the brand’s red and a summery blue set the right tone. Combine that with relevant arresting graphics and you have a creative combination that works across all elements of the media plan from iPad ads to emails.

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