When your team has to sell best practice and core competencies to 150 reluctant Local Authorities (LAs) around the country, you need real focus and consistent messaging. That’s why we recommended developing a strong brand identity as the cornerstone of the Government sponsored eAdmissions initiative.
With the help of several brand workshops and work from our dexterous designers, a new logo, clear tone of voice and strong visual identity was soon neatly encapsulated in formal brand guidelines.
The Herts County Council Project Team enjoyed unprecedented results; with no formal penalties for underperformance, all 150 LAs having their admissions systems online by the due date. That’s a 100% success rate.
With the help of several brand workshops and work from our dexterous designers, a new logo, clear tone of voice and strong visual identity was soon neatly encapsulated in formal brand guidelines.
The Herts County Council Project Team enjoyed unprecedented results; with no formal penalties for underperformance, all 150 LAs having their admissions systems online by the due date. That’s a 100% success rate.
© Indigo Total Communications Ltd
